As one of the largest disability and employment service providers in New South Wales, Ability Options is committed to providing people with supportive and thoughtful services so that no one is ever left without a path forward. We firmly believe that everyone deserves a chance to live life fully engaged and connected to what they do on a daily basis. 

The design rationale for this rebrand was a renewed focus on holding space for those of differing abilities. A modal design system was used that allowed containers to flex and stretch to accomodate content of varying formats and sizes. Special attention was paid to accessibility and everything from the palette to the typefaces and font sizes were chosen with legibility as a priority. Dignity was given to the subjects of the imagery through shallow depth of field and a monochrome treatment.