Asthma Australia saw the need to educate Australians about the makeup of the air they’re breathing and to think differently about how pollutant intake can affect quality of life. 

Taking a familiar visual language with plenty of appropriate connotations, a ‘nutrient’ label was created educate the population on risks. The label was made relevant to locations and dates of interest with accurate data from the Air Quality NSW API and rolled out across OOH and social.