Greensleeve

Greensleeve is a pioneering aviation carbon transparency firm with the goal of advancing sustainability in the aviation industry through a proprietary carbon-neutral certification program.

The brand identity had to reinforce Greensleeve’s undeniable technical excellence and this was achieved throughout the design language in a number of ways. Typefaces used by NASA in their signage and technical readouts conveyed a heritage of precision, while a palette that referenced circuit boards reminded users that data was the lifeblood of the scheme. High quality imagery gave a sense of prestige, while exploded schematics imbued the brand with momentum and visual interest.

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