When AGL announced its flawed demerger plan Grok Ventures knew that it would be disastrous for both shareholders and the planet. This shareholder awareness campaign aimed to blunt demerger plans and change the direction of Australia’s biggest polluter.

The lockup was clean and smart with a subtle nod to AGLs gas lamp logo mark. Imagery was key too for this campaign as the shareholders needed to see themselves and the country they were being asked to safeguard in the materials.