Hi, I’m Dom

Design Director and Creative crafting visual identities for brands and campaigns.

I'm an Australian Designer and Creative who believes in Design as a force for change, shaping a world that extends beyond the superficial.

Design, for me, is not just a profession but a meditative discipline. To design is to understand, deeply, the audience I serve, and my goal is to craft experiences that foster connections in a disconnected world.

→ About Me

design ethos

Design with Purpose

We are each of us responsible for contributing part of ourselves to improve the world we inhabit. To create the world we want to see, not simply await its creation. The modern world has decoupled the paycheque from the purpose. People have become disempowered by subjection to systems poorly tailored to them. There has never been a better time to combat this decline, for Design to be the tool to close these rifts. To improve equality, education, circularity and community.

A Deeper Identity

Profitability can no longer be sufficient evidence of a successful brand. Rather, brands find themselves scrutinised by a world that rightfully evaluates them based on their impact on communities and the broader tapestry. The clamour for meaningful engagement, transparency, alignment, and governance grows louder.

An identity, no longer simply logos and palettes, now extends into a brand's core, what convictions it defends, and the connections it forges with customers. Aesthetics, actions, and attitudes are intertwined, informing and elevating the collective identity of the brand.

Life as Motion

Life by definition cannot be still. Existence is entropy and change. A moment of true stasis is nothing but a mathematical abstraction and, whether a chaotic burst or minute crawl, each object or event has inherent flux. This informs my approach to Design – mandating that considerations like weight, inertia, and friction are reckoned with even from the emergence of an idea.

Multidisciplinary designer and creative living and working on Gadigal country

•

Multidisciplinary designer and creative living and working on Gadigal country •

Latest Project

approach

Insight

A great idea is smart but deceptively simple, more often than not with a healthy sprinkle of humour.

Execution

Balancing visual appeal with robustness and replicability – a design system must be able to hold up to continued use.

Impact

The desired result is not a metric but rather a feeling. Trust, curiosity or a good giggle are all worthy targets.

TESTIMONIALS

  • Alongside his design expertise, Dom has a brilliant creative mind. He approaches every brief with curiosity, asking the right questions and pushing ideas into more interesting and unexpected spaces. He draws on rich cultural references, bringing depth and originality to everything he creates.

    Bridget Jung, Executive Creative Director, Ogilvy

  • Dom puts so much layered thought into each stage of the design process, from concept to execution. The philosophy and reflection underpinning each decision gives his work depth and appeal.

    Ben Lee, Principal, Lee.adv